Activision's Game Plan to Bring Call of Duty Back to Life

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By Emma Johnson • Updated Oct 15, 2026 at 20:00

Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business — Activision's Game Plan to Bring Call of Duty Back to Life

Activision is taking a innovative approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to heighten its visibility. The company has noted a drop in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have outlined the comeback plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.

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