Golf equipment brand Callaway has pulled and deleted a controversial golf club advertisement featuring Good Good.
The step followed widespread public backlash over the advertisement. Critics branded the advertisement tone deaf, with numerous viewers expressing outrage over claims that the video showed violence against women.
Callaway released a formal statement after taking down the golf club advertisement. The intense response to the Good Good commercial also impacted related projects. The fallout delayed a planned Big Break reboot by one week following the public protest.