Coles launched just a flavourful butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a smooth, subtly spiced butter chicken sauce.
It hits shelves next week.
The move follows another retailer’s $10 roast chicken launched earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to pull in shoppers with quick, delicious meals.
It aligns with the $10 price of the rival product and will be sold in all supermarkets.