Monster partners with Lando Norris for new zero sugar ...
The latest launch follows the continued success of Monster’s zero sugar range, including Monster Ultra, up 18% in value sales in 2024
www.betterretailing.comHere’s the latest I can share based on public reports up to now.
- Monster Energy and Lando Norris released a zero-sugar Monster Energy drink featuring a Melon Yuzu flavor, with Norris’s branding on the can. The product was announced for European markets and later expanded to the U.S. for a limited time in 2025. [Source coverage includes Better Retailing and Complex, which note the June 2025 rollout and US pop-up/launch activities.]
- The collaboration is positioned as part of Monster Energy’s zero-sugar lineup, highlighted as a bold, high-energy option aimed at Gen Z and sport fans, with distinctive can design and Norris’s branding. Availability was reported to include 500 ml cans and multipacks, with POS materials provided to retailers.
- Media coverage also noted promotional activities such as pop-ups and special events (e.g., LN4 x Monster pop-up in Texas ahead of a Grand Prix) as part of introducing the product to the U.S. market.
Illustration: The product is a zero-sugar energy drink aligned with Norris’s racing persona, marketed with a distinctive helmet-inspired can and a Melon Yuzu flavor profile.
If you’d like, I can track down the very latest updates and provide a concise, dated briefing with links.