Have they got it Licked? - Painting and Decorating News
Painting and Decorating News, UK. The painting and decorating industry’s number one online news service.
www.paintinganddecoratingnews.co.ukHere’s the latest on Lick paint, based on recent coverage and product pages I can access right now.
-
Overview: Lick is a direct-to-consumer paint brand known for water-based, low-VOC formulations and a focus on sustainability. They offer Matt and Eggshell finishes aimed at interior walls and damp areas, with a color library around 50–plus curated hues in various tones. This aligns with their stated goals of lower fumes and vegan-friendly, cruelty-free products. [cite ][cite ][cite ]
-
Environmental and social claims: Lick markets itself as low-VOC, water-based, and vegan-friendly, with partnerships and initiatives tied to environmental and social causes (ocean plastic cleanup, forest restoration, and carbon-neutral goals). These claims are highlighted on their support pages and partner announcements. [cite ][cite ]
-
Product experience and consumer feedback: Reviews and articles note features like convenient packaging, decent coverage, and color variety, along with typical caveats such as limited color palettes and some variability in user experience. Drying and curing times are commonly cited (roughly a couple of hours for initial dry, longer for full cure). Individual experiences vary by project and conditions. [cite ][cite ][cite ]
-
Availability and shopping: Lick paints are sold online and via retailers/partners, with broader store presence in the UK and in some DIY retailers as listed by distributors and partner pages. If you’re in Dallas, Texas, U.S. you’ll likely need to check local retailers or order online for delivery options, as Lick operates primarily through direct-to-consumer channels and partner retailers in select regions. [cite ][cite ]
Illustration: If you’re considering Lick for a home refresh, you could picture a small 2-coat interior wall project with a mellow neutral color, using the Matt finish for walls and a separate moisture-prone area with Eggshell; note that you’ll want to assess color availability in your preferred palette and confirm delivery options to your U.S. location. [cite ][cite ]
If you’d like, I can refine this with your target color family, room type, and delivery constraints to recommend the best Lick finish and a practical buying plan. Additionally, I can search for the most up-to-date availability and any U.S.-specific distributors or alternatives. [cite ][cite ]