SKIMS | Solutions For Every Body
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
skims.comHere’s a quick update on Skims shapewear (the Skims body shaper) based on the latest reputable coverage I can access.
What’s current: Skims continues to expand its shapewear line with new silhouettes and sizes, emphasizing inclusive sizing and innovative fabrics designed to smooth and sculpt. The brand often rolls out updates to existing core pieces (like bodysuits and high-waisted options) and periodically introduces new collections to refresh the lineup. This aligns with Skims’ ongoing strategy to broaden fit options and introduce technically engineered fabrics for comfort and shaping.[3][5]
Market positioning: Skims positions its shapewear as “solutions for every body,” aiming to blend comfort with shaping benefits, and it has pursued global expansion and partnerships to push visibility beyond its core e-commerce channel. This strategy has been a constant thread in industry coverage and BoF analysis in recent years.[3]
Public reception: As with many shapewear brands, reception tends to vary by product—some customers praise the smoothing and comfort, while others note differences in fit or feel across body types. Independent fashion outlets and reviews frequently discuss value, comfort, and the trade-offs of compression levels.[4][9]
If you’d like, I can pull a few recent press releases or retailer pages to summarize the exact latest product drops, new sizes, and pricing, and I can compare current options (e.g., Sculpting Bodysuits vs. Fits Everybody lines) side by side. I can also provide a concise buyer’s guide tailored to your priorities (underbust vs. full-body, sheer vs. opaque, thong vs. brief, price range).
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
skims.comSkims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.
www.businessoffashion.comFrom flip flops to bucket hats.
www.harpersbazaar.comSKIMS shapewear isn't magic, but it still looks pretty good.
mashable.comSkims’ upcoming collection, set to drop on 27 April, marks its largest offering of innovative new shapewear styles...
www.theindustry.fashionShop shapewear solutions, shaping bodysuits and sculpting shorts in backless, high-waisted, and thong styles. Available in a wide range of colors and si...
skims.comNo longer synonymous with Bridget Jones cringe, shapewear and control pants have been rebranded as an aspirational must-have, writes Ellie Muir. But does their popularity speak to a wider crisis?
www.independent.co.uk