St. Andrew's at Knighthead Park was renamed in a significant naming rights agreement with Knighthead, announced in January 2024. The training ground underwent branding changes and an adjacent entertainment zone entered development as Knighthead acquired a stake. The deal included funding for the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire as the deal components. Birmingham City names stadium with mega sponsorship deal, marking a significant step for the club’s branding.
Significant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
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www.sofascore.comBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
www.sportindustry.bizSt Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
footballgroundguide.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
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