Stan Sport has obtained the English Premier League broadcast rights in an A$800 million deal. The Australian said that Nine, the parent firm, recorded an expensive blunder with the purchase of rights. The rights deal ensures the Premier League available on Stan Sport.
Nine runs Stan Sport. The package is described as a billion-dollar bet that the EPL can drive subscriber growth for the streaming platform. The Australian described the move as an own goal, a term for a painful misstep.
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