Sydney Sweeney is drawing criticism over a recent sports trading app ad from Novig featuring nudity. Critics claim the racy campaign sets back women in sports. The ad is now featured on a billboard in Times Square, and some coverage describes it as explicit. Sweeney also drew criticism for an SNL sketch, and one co-star revealed she requested breast jokes. Meanwhile, old photos of Sweeney from 2011 have drawn millions of views. Novig is running a promotional code with Fox Sports for NFL Sunday.