Sydney Sweeney's new Novig spot has triggered widespread outrage.

The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.

A number of people contend the ad is proof that women in sports face disrespect.

An outgoing cast member from SNL also joked about the topless spot.

On another front, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.

Sweeney discussed the Novig partnership in a Complex interview focused on a new Just Sports campaign.

The ad has been called inappropriate and disgusting.