Target will enforce unusually strict rules for the Pokemon 30th anniversary trading card set release. These measures are tighter than typical of a retail launch. Long lines formed at stores, including in San Antonio. Fans lined up in Australia for the collection. Many fans were left disappointed because stock sold out quickly. Experts now suggest checking the exact Target drop time before the release to secure cards before shelves clear. This strict policy applies to the anniversary drop, that has driven heavy demand. Collectors should plan ahead and check the precise release time so they do not miss out.