Target has introduced a new line of Pokémon-themed water bottles produced alongside Owala. The highly anticipated collection officially went on sale Sept. 16, but some sharp-eyed shoppers noticed products in stores before the official launch.

High foot traffic at Target locations will likely decide how well the limited-edition bottles perform. Meanwhile, Pokémon companies are pushing back against scalpers who resell merchandise at marked-up rates.

Several platforms, Mercari and Pokémon, blocked listings of unopened 30th anniversary products from their marketplaces. Following this, some collectors reported having Pokémon TCG orders canceled without warning.

Internationally, Pokémon Center advance orders for 30th anniversary items in the UK were delayed, frustrating collectors in that region.