Temu faces another class action lawsuit over text message marketing
This is the second recent case claiming the fast fashion giant sent advertisements to people on the National Do Not Call Registry.
www.fashiondive.comTemu has faced multiple recent class-action lawsuits, most of them revolving around (1) data privacy/spyware allegations and (2) unwanted text-message marketing.
Data privacy / “spyware” allegations
One wave of cases centers on claims that Temu collected more data than necessary and allegedly involved spyware-style behavior (including allegations around loading malware/spyware and misleading users about data use). An amended complaint was reported as filed by Hagens Berman on Feb. 16 (with plaintiffs across multiple states).[5]
Separately, reporting from early 2024 described Temu seeking to move at least part of a privacy-related class action to arbitration, with the company arguing that the plaintiffs agreed to arbitration through its terms of use.[1]
Text-message marketing (TCPA / Do Not Call)
Another wave involves allegations that Temu sent marketing text messages to people who were on the National Do Not Call Registry and/or lacked the required consent under the Telephone Consumer Protection Act (TCPA). In Oct. 2024, reporting described a lawsuit filed in the District of Massachusetts making that claim and seeking a jury trial.[2][3]
What to watch next
These cases can move quickly on procedural issues (for example, whether they proceed in court or are sent to arbitration), and additional amended complaints and briefing deadlines often follow.[1][5]
If you tell me which state(s) you care about (or whether you mean the privacy case vs the spam-text case), I can narrow this to the most relevant “latest” developments.