Terrestrial television is experiencing a gradual decline in viewership as more people opt for streaming services. This shift is accompanied by the ongoing transition to digital standards and the increasing adoption of set-top boxes. Debates are ongoing about the future switch-off of traditional broadcasting, and its potential impact on older audiences who may not be able to adapt to new technologies. Analysts are also highlighting the cost sensitivity of both broadcasters and viewers, as well as the regulatory discussions surrounding spectrum allocation and regional adoption of digital broadcasting standards, such as DVB-T2 and ATSC 3.0. As a result, broadcasters are exploring broader diversification of their delivery platforms to remain relevant in a changing media landscape.
Sources
Perhaps surprisingly, the BBC and ITV are actively campaigning in favour of the 2034 switch-off, despite fears that vulnerable audiences might be left behind. Their argument is that terrestrial signals cost a lot of money to broadcast, while audience numbers are declining, making this service increasingly less cost-effective every year. Yet major concerns remain around digital exclusion among older consumers, the rising cost of SVoD services at a time of economic hardship, and American...
broadbanddeals.co.ukLooking ahead, the digital terrestrial television market is expected to continue this upward trajectory, reaching $42.75 billion by 2030 with an accelerated CAGR of 8.0%. Factors contributing to this forecast include the rising use of internet protocol-connected set-top boxes, increasing popularity of smart TVs and flat-screen displays, growing investments in interactive and personalized content delivery, expansion of advanced TV standards like ATSC 3.0 and DVB-T2, and enhanced deployment of...
natlawreview.comdigital technology both on the production and on the distribution side. Transition from analogue to digital transmission brought about an unprecedented increase in capacity available on the terrestrial platform. This in turn enables an extended offer of programmes as well as increased technical quality (e.g. HDTV and possibly 3DTV and Ultra-HDTV in the future). For this reason DTT
tech.ebu.chReplacing terrestrial broadcasts with a cellular network capable of video-on-demand won't make sense unless viewing habits change dramatically, concludes a new study on the future of television
www.technologyreview.comabsorbing the entire digital dividend is weakening. Firstly, terrestrial broadcast is diminishing in importance as households increasingly choose non-terrestrial TV platforms. These vary by region – in Africa free satellite is dominant, whilst in Asia analogue cable is widespread – but everywhere this transition is likely to continue, thanks to new and more attractive satellite offers, the digitisation of cable networks, the … 9 3. The decline of terrestrial TV • Terrestrial TV is becoming...
www.gsma.comTerrestrial switch-off risks leaving ageing viewers behind, Ofcom warns
www.telegraph.co.uk