Direct answer: The latest notable reporting confirms Masters concession prices remain among the lowest in major sports, with many menu items at $3 or less and the iconic pimento cheese and egg salad sandwiches at $1.50, though a few items have nudged up to $3 or slightly higher in recent years.[1][3][4]
Details:
- Price snapshot: Typical offerings include pimento cheese and egg salad sandwiches at $1.50; several hot options and snacks at $3; beverages like beer and wine commonly at $6; and breakfast items starting around $2–$3.[2][3][1]
- Inflation context: While general food prices have risen nationally, Masters concession pricing has stayed intentionally low relative to other major venues, helping keep total per-fan costs modest (under about $70 if one buys a full menu) per survey of recent years.[3]
- Notable trends: Some items have seen small increases (for example, domestic beer or specialty items), but the core $1.50 sandwich and $3 mainstays have persisted in recent years, including reporting up through 2025–2026 coverage.[4][9][3]
Illustration (example of typical Masters menu pricing):
- Pimento Cheese Sandwich — $1.50
- Egg Salad Sandwich — $1.50
- Chicken Salad on Honey Wheat — $3.00
- Masters Club — $3.00
- Georgia Peach Ice Cream Sandwich — $3.00
- Beer — $6.00
All items generally priced at or below $3, with some beverages higher, depending on type.[1][2][3]
If you’d like, I can pull the exact current menu snapshot from the latest Masters coverage and present a concise price table with sources.
Sources
By Weston Blasi Food prices in the U.S. are up 2.2% over the past 12 months, but at the Masters, a pimento cheese sandwich is still $1.50 and no food item costs more than $3 There's not much inflation at the 2024 Masters golf tournament's concession stands. While some Americans may have been alarmed by the hotter-than-expected consumer-inflation report for March, the menu at Augusta National Golf Club, where the Masters is played, has not changed the $1.50 price for its famous pimento cheese...
www.morningstar.comWe calculate the Masters food menu inflation rate from 2012 to 2022, to figure out how much cheaper life would be now if all prices had remained this low.
www.dimers.comThe latest consumer inflation report indicates that grocery prices have stabilized, yet the perception of high food costs lingers for many.
phys.orgThe Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comFood and drink prices at Augusta National have been revealed for 2025, and patrons can get excited. There's no where like the Masters.
www.bunkered.co.ukWe track prices of food in the UK and globally, and provide commentary and insight into the changes being seen and the impact on low income families.
foodfoundation.org.ukThe Masters is one of the most prestigious and exclusive golf tournaments. Most sporting events these days are overpriced. Especially inside the venue. But not at the Masters. Sandwiches start at $1.50. Soft drinks are $2 and beer is $6.
www.wlrn.orgThe Masters are known for having some of the lowest food costs of any major sporting event. Every food item is $3 or less.
www.sportingnews.comFood price rises are accelerating, new data show, underlying the challenges facing Sir Keir Starmer as he pledges to tackle the cost of living and 'make life better' for families.
www.telegraph.co.uk