Latest News About Wild Turkey

Here’s a quick update on the latest Wild Turkey news I can share right now.

• Global campaign and brand updates (2025): Wild Turkey launched a new global creative campaign with the slogan When You Know It’s Right, Don’t Change a Damn Thing, underscoring the brand’s heritage and Master Distiller Jimmy Russell’s role. This signals a continued emphasis on brand storytelling and heritage in their marketing mix.[3]
• Master’s Keep and other releases (late 2024–2025): Wild Turkey announced and rolled out Master’s Keep expressions, including notes around special and limited releases in the Master’s Keep line, with coverage indicating ongoing expansion in this premium tier.[9][3]
• Product and availability context (2024–2026): Wild Turkey maintains a broad product line across bourbons and ryes, with various retailers and online platforms listing Wild Turkey offerings and occasional limited releases noted by industry sources.[4][5][6][7][8]
• Notable craft and campaign details (2025): The brand also highlighted initiatives like Master’s Keep-focused campaigns and mentorship programs (101 Bold Nights) tied to music/art collaborations, reinforcing its lifestyle and cultural engagement angle.[3]

If you’d like, I can drill into:

• Specific current releases (names, ages, proofs) with direct sources
• Availability by region (LA/CA vs. nationwide) and typical price ranges
• Any recent Master’s Keep limited editions and their release windows

Would you like me to fetch the most current release details and summarize them with sources? I can also tailor to whether you’re after new expressions, marketing campaigns, or where to buy Wild Turkey in Los Angeles.