The Australian division of Prime, the viral energy drink linked to influencers Logan Paul and KSI, went into administration. Administrators assumed control after the business suffered debt of several million dollars. News.com.au, the Herald Sun and 7NEWS reported the move on Friday. The collapse succeeds months of cash pressure and unpaid supplier invoices. Employees face uncertainty while the brand’s Australian operations are paused. The administrators will evaluate assets and look for buyers, with a report anticipated shortly. The process is set to decide the future of the Australian Prime business.